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When CEOs were asked about their worst strategic decision, 80% described unsuccessful efforts to expand their business into new products or markets.

The strategic practice of Products 2 Market Corporation focuses on leadership in business and product development. We assist the senior management team to clarify their duties in allocating the resources of their enterprise and their roles in providing leadership for business and product development. This practice is headed by Brad Leggett

Front-end roles

  • Direction setter
  • Product Line architect
  • Portfolio manager
  • Process owner and creator

Back-end roles

  • Team launcher
  • Energy source
  • Commitment manager
  • Sponsor and coach
  • Process improvement

Capabilities

Products 2 Market has the capability to lead team workshops for senior executives, and marketing managers. The workshops connect new product planning and product development with business strategy. Participants learn how to implement a  new product strategy by determining the portfolio of products that makes the best use of corporate resources for short and long term success.

  • Link the product plan and the business strategy
  • Balance customer needs, technology change, competition, and market demands
  • Focus executive attention on resource allocation and portfolio management

Case Studies and Reference Accounts

Click on these accounts to see product case studies . Go to reference accounts for a complete client list.
Raytheon Systems
Refocused some resources from defense projects to a new commercial business aimed at Intelligent Transportation Systems
David Systems
Changed strategy and reallocated resources from PBX supplier to data networking manufacturer and grew the revenue by $40 million
Fujitsu Business Communications Systems
Increased revenue 20% through a new portfolio of products

Send Mail to info@products2Market.com with questions or comments about our services

Call 1-888-306-3161 for solutions        

©Copyright 1989-2005 by Products 2 Market Corporation™ 

 Last modified: 01/02/2006

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