Keith Flippin

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Keith Flippin motivates customers and business partners to purchase products or services. He engages with external stakeholders to ensure that they have a clear understanding of the value proposition and competitive advantages of products and services under consideration. As a leading marketing, sales and business intelligence consultant, he assists clients with market, sales and communication strategies to maximize business growth.

Keith recently managed several global programs that increased sales and certification activity among HP’s Enterprise channel partners. The popular 05 series of HP-UX servers was launched with his guidance in direct response to the channel partners’ requirement for competitively priced and configured application migration platforms.  He also developed solution seminars, training and collateral for HP’s channel partners to encourage customer migration to the Itanium2 server platform.

His recent achievements at HP perfectly complement prior product management, product marketing and sales experiences with other technologies. Throughout his twenty-year career, he has been an account executive, external advocate and internal champion for telecommunication, PC, server, supercomputer, middleware, advanced graphics and storage technologies. Between positions at Fortune 500 corporations, Keith has also provided competitive and customer intelligence to startup organizations. In tandem with many of these efforts, he has recruited talent from universities, built global teams into fully functioning units and effectively aligned cross-functional global project teams. He is regularly asked to present to internal and external audiences – large or small, whether the topic is of general industry interest or highly confidential This experience qualifies him for assignments in sales, sales support, market intelligence, program management, product marketing and channel marketing.  

Client companies benefiting from Keith’s work include Hewlett Packard, Optimal Technologies, NewZing.com, Lucent Technologies, Kabira, Hitachi Data Systems, Silicon Graphics, Unisys, Wyse Technologies and AT&T. 

Mr. Flippin earned a BS from Northwestern University and an MBA degree from the Simon School of Management at the University of Rochester.  

Keith is the father of two and lives in San Leandro, CA. He is a novice warm water sailor who enjoys playing the trombone, tennis and coaching youth sports. 

He can be reached at sales@products2market.com.

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 Last modified: 01/02/2006