David Systems Case History of Products 2 Market Corporation

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David Systems needed to completely revamp its strategy as their industry and technology changed.

Products 2 Market helped the company change from building and marketing PBX products to building and marketing data networking products. The transition was needed to balance the phase out of the PBX product line, all the time ramping up the networking line and keeping revenue growing and positive. The results were spectacular with David systems achieving high market share in the new products and producing revenue growth of more than 30% annually.

• The first two hours of consultation revealed an opportunity that achieved $300,000 additional profit in one year.

• David Systems continues with the help of Products 2 Market to enter the Local Area Network (LAN) equipment market. In two years after entering this market, the company shipped network products at the rate of $40 million annually. New products are introduced at the rate of one every other month.

  	The Wan Server 64 is a unique product initiated by Products 2 Market and managed through all phases of development.
  Using Ethernet adapters an as initial product entry, DSI started the transition from PBX manufacturer to networking equipment manufacturer.

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 Last modified: 01/02/2006