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Marketers often cite faulty research as one of the most frequent causes of a new product failure. Research properly managed can be an important tool in product concept testing and product features testing.

The Advertising Research Foundation published guidelines for the public use of research. These guidelines are useful when approaching new product screening. The guidelines are these:

• Origin              - What is behind the research
• Design             - The concept and the plan
• Execution         -Collecting and handling the information
• Stability            -Sample size and reliability
• Applicability    -Generalizing the findings
• Meaning           -Interpretations and conclusions
• Candor             -Open reporting and disclosure

Products 2 Market conducts research for both consumer products as well as business-to-business industrial and high technology products. Contact us to discuss a custom approach to your research project.

Send Mail to info@products2Market.com with questions or comments about our services

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 Last modified: 01/02/2006