The ability of your company to quickly
bring profitable new products to market may well determine your competitive and leadership
position.
Products 2 Market provides
product marketing leadership by working with you and your Integrated Product Teams (IPT).
We help improve the mission, strategy, process, management and quickness of product
creation and introduction. Our leadership is based on more than 300 products launched. You
benefit in the following ways:
Key Benefits
- Product Marketing Leadership
- System Approach Produces Quality Products
- Product Launches that Produce Results
|
 |
Table of Contents for this Page
Capabilities
Innovation and the search for new
opportunities
Product
conception and modeling
Product
management: building and leading Integrated Product Teams (IPT)
Product Launch
Professional
Product Process
Case
Studies and Reference Accounts
What to Look for in a Product
Plan
Products 2 Market has the capability to marshal a team or
a single highly qualified consultant to move the product process through its steps for
product success. The corporate strategic plan
sets the stage for the marketing and product plans. The following capability result in a
fast track, integrated process to introduce profitable products.
Identifying customer requirements coupled with a
technology and asset assessment for satisfying those needs is the theme of this
capability. Sales, competition, customers and technology impacts are examined. The
cross-functional team targets opportunities with both an inward look at excellence and an
outward look at market gaps. See the David
Systems Case Study.
Using the tools of research, idea generation, and
screening -concepts are developed. But it is with modeling that the product can be
visualized and used to communicate the product purpose, benefits and feasibility. The
model communicates with the product team and also with test market customers allowing for
informed feedback. See the Raytheon Systems Commercial Vehicle Case
Study.
Products 2 Market can lead the product management process
or coach junior product mangers in their role. Since product management may be new to your
organization you see the benefit of using the systems and practices of Products 2 Market
to successfully bring more than 300 products to market. Our marketing plans, project
plans, marketing requirements documents, project and resource planning are based on
industry standards and experience. We use ISO 9004 quality standards for marketing, which
states that "marketing should take the lead in establishing quality requirements for
products." The IEEE Std 1220-1994 is the Standard for Application and Management of
the Systems Engineering Process. The use of Integrated Product Teams (IPT) means the
customer is involved in the process along with your internal cross-functional teams. The
benefit of our practice standards is a quality product, on time, on budget that meets
customer requirements and contributes to the corporation's revenue and profit goals. See
the Hughes Aircraft Case Study.
The launch phase is both the most exciting and also
the most demanding. Test markets are decided, brochures developed, advertising campaigns
imaged and the sales force trained. All departments of the company are engaged;
engineering's final specifications, manufacturing ramp up for volume production,
administration ready to process orders and marketing ready to create demand. Products 2
Market's experience and capabilities are ready to consult to insure all bases are covered
and the launch goes according to the detailed planning that proceeds it. See the Fujitsu Case Study.
Products 2 Market Corporation
is guided in the product marketing and development process by the following standards: To
request a copy of these documents e-mail to
sales@products2market.com
With cross functional teams
integrated with your staff our aim is to deliver new products, increase product revenue or
decrease product cost. The process produces profitable products and a growing, exciting
business.
Click on these accounts to see product case studies . Go
to our client listing for a complete client list.
Hughes
Aircraft
See our largest product, the Electronic Toll and
Traffic Management System for the US$1.3 billion Cross Israel Highway.
Fujitsu
Products that support large ISDN PBX
systems. An example is SpecraLink, an in building wireless phone system that connects to
the PBX.
- DSI
David Systems
Data networking products that changed the
company's direction and rebuilt it's product offering by capitalizing on existing resource
strengths. |
Product Marketing Consulting